V SHINE 24 Caret Glow Gold massage cream maintain the fairness, glow and shining of the skin it gives a natural luster and youthful radiance to the skin use of gold in skin care dates back to ancient times. Ancient ayurvedic scriptures claims that gold imparts radiance to the skin and even has anti aging powers. It will help your skin breath and look best. as per the name given you can sense the lusture at your skin similar to that of gold. The skin is also revitalized by regular use of the product.